about us
about us
RASHA ABU HAMZEH
Is a firm believer that individuality driven by our own roots is a unique view of what fashion could be in those days. Her attachment to her own country and home along with her appreciation to the different cultures she has experienced by living in 6 different countries for the past 12 years, instilled in her a conviction that we can be very trendy and cool while still respecting and appreciating our own values. Being a wife and a dedicated mother of two incredible kids, has never been a showstopper for Rasha to pursue her dreams. In fact, with her values and attachment to the family and being a woman in the middle east, Rasha believes women empowerment and individuality is something she wants to pursue with her creative and unique designs.
RASHA ABU HAMZEH
Is a firm believer that individuality driven by our own roots is a unique view of what fashion could be in those days. Her attachment to her own country and home along with her appreciation to the different cultures she has experienced by living in 6 different countries for the past 12 years, instilled in her a conviction that we can be very trendy and cool while still respecting and appreciating our own values. Being a wife and a dedicated mother of two incredible kids, has never been a showstopper for Rasha to pursue her dreams. In fact, with her values and attachment to the family and being a woman in the middle east, Rasha believes women empowerment and individuality is something she wants to pursue with her creative and unique designs.
our story: about the brand
ROOT is a new contemporary fashion brand with an oriental twist. ROOT is charming and unruly, embodies chic and feminism, disruptive yet Rooted. Rooted and created from the heart of middle east in Dubai, the brand is trendy but relevant, creative yet grounded.
ROOT VISION
To encourage women to embrace their uniqueness
while staying rooted in their values and identity.
ROOT MISSION
To ground women in their authentic selves, it
emphasizes timeless and unique designs with high
quality materials and a focus on individuality.
ROOT VISION
To encourage women to embrace their uniqueness while staying rooted in their values and identity.
ROOT MISSION
To ground women in their authentic selves, it emphasizes timeless and unique designs with high quality materials and a focus on individuality.